Playboy launches PRIDE IS GOOD campaign to end conversion therapy.
Geena Rocero, Fo Porter and Teela LaRoux for PRIDE IS GOOD. Photographer Ryan Pfluger
Advocating for sexual freedom has always been in Playboy's DNA. Fifty years later, our work is not done. Conversion therapy remains legal in more than 30 states.
Playboy is committing to end conversion therapy across the United States. Today, we launch the PRIDE IS GOOD campaign in support of The Trevor Project’s 50 Bills 50 States initiative. Fifty years after the Stonewall riots served as a catalyst for the modern LGBTQ rights movement, we’re calling on all to be inspired by the “Gay Is Good” rallying cry and fight back against conversion therapy and its ideology of shame.

“What Does Pride Mean to You?”

"Pride allows us to celebrate and revel in its diverse beauty."—Winston Elliott

1955

PLAYBOY publishes the short fiction piece “The Crooked Man” by Charles Beaumont. When criticized by subscribers, PLAYBOY responds, “If it was wrong to persecute heterosexuals in a homosexual society, then the reverse was wrong, too.”

1969

PLAYBOY publishes a Letter to the Editor about conversion therapy and titles it "Gay is Good." The editor adds, “The situation of the homosexual in America today would be vastly improved were it not for an intolerant and hostile society that subjects him to enormous stress.”

1979

The Playboy Foundation provides a major grant to the National Gay Task Force for research, the results of which are presented to various Federal agencies in an effort to change government policies targeting homosexuals.

1985

PLAYBOY gives Boy George a platform to discuss his queer identity in The Playboy Interview. “I’m not telling people they should be like me. I’m telling people they should be whatever they are," he says. Other queer Playboy Interview subjects have included David Bowie, Wendy Carlos, Elton John, Harvey Fierstein, Allen Ginsberg, Andy Warhol and more.

1991

Caroline "Tula" Cossey makes history as the first openly transgender woman to be featured nude in the pages of PLAYBOY.

2008

The Playboy Foundation awards young LGBTQ advocate Heather Gillman the Hugh M. Hefner First Amendment Award for "her fearlessness in speaking out on behalf of the rights of gay students" at Ponce de Leon High School.

2012

PLAYBOY publishes an op-ed by Hugh Hefner calling on the U.S. government to legalize gay marriage. It read in part, “The fight for gay marriage is, in reality, a fight for all of our rights...Today, in every instance of sexual rights falling under attack, you’ll find legislation forced into place by people who practice discrimination disguised as religious freedom.”


2019

PLAYBOY launches the PRIDE IS GOOD campaign and commits to helping end conversion therapy nationwide and around the world.